Here’s my home page headline
This subheadline shares a bit of my vibe
In a sentence or two, here’s where I can make it even clearer what I do, who it’s for, and why it matters.
You’re in the right place for a solution.
I know you’re struggling with this or hoping for this.
Welcome the reader and let them know they’re in the right place. What problems brought them to your website? What are they pining for? Meet them where they are and start helping them imagine what kind of transformation would be possible for them.
Some bullets can work well here, like if you’re:
you're feeling this
or experiencing this
or hoping for this
the opposite is possible
Expand on the feeling and help them imagine what could happen.
You can add a second paragraph if you need two, just make sure to break it down visually.
Expand on the feeling and help them imagine what could happen.
You can add a second paragraph if you need two, just make sure to break it down visually.
Expand on the feeling and help them imagine what could happen.
You can add a second paragraph if you need two, just make sure to break it down visually.
In this sentence, you’ll shine a light on that and preview all of the wonderful things that can happen next when they take action.
You can add a second paragraph if you need two, just make sure to break it down visually.
HERE ARE SOME WAYS TO WORK TOGETHER.
And here’s a benefit statement about why it matters.
Write some body copy describing what you do and invite the reader over to your Services page via a button so they can get into all of the details.
Let them know that when they work with you, they’ll achieve:
- This financial benefit
- This mindset benefit
- And/or this thing they’ve been craving for so long
If you have different audiences or services to direct people to, you can do a little bit of traffic direction with a few different options.
“The most important sentence in the testimonial is highlighted here!”
A great testimonial is all about the transformation that someone experienced while working with you. (We already assume that you’re great to work with and that they were happy about the outcome!) What changed for them? How did their experience feel with you? What was the outcome?
This is a testimonial template for those very long testimonial that you don't want to cut because they're just SO good!
A great testimonial is all about the transformation that someone experienced while working with you. (We already assume that you’re great to work with and that they were happy about the outcome!) What changed for them? How did their experience feel with you? What was the outcome?
this is your podcast title
listen to
my fabulous podcast
If you don't have a podcast, this could lead to some blog posts or some of your favorite things, favorite books, or products in your shop.
about me
meet snow white
[role] and [fun thing about you].
I’M HERE TO HELP YOU ACHIEVE [THIS RESULT]!
Now that the reader knows about what you do and how you can help them, they want to know a bit more about you! Why are you qualified to help them? What experiences or credentials do you bring to your work? How long have you been doing this? What lights you up? A brief bio that balances the “like” factor (a sense of your personality) and the “trust” factor (your expertise) does the trick here.
Round it out with a button that invites readers to your About page so they can really get to know you.
And don’t forget to include 1) your full name and 2) a photo of you somewhere in this section!
People want to connect with faces and names.
WANT TO DIVE INTO MORE CONTENT?
a day at the farm with me
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pick your own eggs
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foster a sheep
explore my most loved resources
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Sign up for my excellent free [thing] here!
And get this benefit.
Finish off the page with a free, “quick win” way to take action. Invite people to download a freebie, opt in to your newsletter, unlock some content, take a quiz, etc.
Include a line or two that previews what the reader can expect and entice them with its value.
(Depending on your particular tech setup, the copy you write for this section may end up in your footer or embedded into your signup form.)
